SEMIYA MARKETING: REACHING A LATIN AUDIENCE
Working within the LatinX/Hispanic market means having the right tools to reach the audience and using all the opportunities we get to engage with them by recognizing their existence in our messaging.
Reaching a specific audience requires using the right type of language to make them fully engage in the experience of your business. Using Spanglish on our campaigns has been one of the main things to consider when it comes to creating a campaign for a LatinX audience.
Communication is key! Having on your team a bilingual or bicultural expert is important when reaching a different audience. Consider having cultural awareness to prevent misinterpretation and developing content of impact.
Latino is not only one race, we are just as diverse as any other! However Latin culture has several themes that bring all Latinos together in similar lifestyles. When creating content, consider the 5 fâs of Latin Culture: Family, Fiesta, Faith, Food and Futbol. Using cultural themes such as these ones can make latinos identify with you content more intimately.
We support all Latin Celebrations! Show your audience support by celebrating important holidays such as Hispanic Heritage Month, Did de los Muertos, Holy Week.
Latinos make up 18% of the US population - they are already part of the audience! They are a prominent part of the US subculture and are quickly growing in the market. Start setting your business goals to include them!